Monday, 4 April 2016

Late Night Talk Shows and YouTube

The Late Late Show with James Corden scored a major coup with its 'Carpool Karaoke' sketch by having Paul McCartney as a guest in his hometown of Liverpool.  The YouTube video immediately attracted massive publicity, 10 million views in two days, showing that YouTube has become as important as actual TV viewers for late night talk shows.







This follows on the heels of Jimmy Fallon's Classroom Instruments version of the song Enter Sandman with Metallica that has garnered 10 million+ views.  Another recent one with magician David Blaine also has 10 million+ views, helping Fallon's YouTube channel gain over 6 BILLION views so far!





With the fragmented nature of television viewing these days, it wouldn't be a surprise if NBC is nostalgic for the glory days of Johnny Carson when the network dominated late night television. Carson ruled the airwaves after 11:30 pm for decades and also gave a significant boost to David Letterman who followed him at 12:30.




This occurred back in the days when there were three major  national networks along with the local affiliates.  NBC had very few competitors and those that did compete such as ABC's Nightline or Fox's Arsenio Hall didn't make much of significant dent in NBC's ratings.

When Johnny Carson retired in 1992, there was a huge controversy over his succession involving David Letterman and Jay Leno.  Letterman was the heir-apparent because he was already on NBC while Jay Leno was a frequent guest host on Carson's show as well as NBC's choice.  Eventually. Jay Leno did win the Tonight Show while David Letterman went to CBS and hosted his own late night show at 11:30.  

They both dominated the late night airwaves until just a couple of years ago when both men retired from last night TV, despite the fact that they were still at the top of their game.  What happened?

Television and the Internet

The traditional notion of people watching shows in front of their TV when the network airs them has been severely disrupted.  Viewers can PVR their favorite shows and watch them at a later date, fast-forwarding through the commercials.  They can binge watch a series on Netflix or they can catch a show online on their laptop or smartphone while they're commuting.




Late night talk shows have been affected also.  People don't watch an episode from 11:30 until 12:30 like they used to (let alone shows from 12:30 am onward).  These days, people will want to catch the highlights, whether it's the best jokes from the monologue or the skits that take place before the first guest comes on.  So, while viewers will watch entire episodes of a TV series, they might only watch bits and pieces of a late night talk show episode.  This holds especially true for the all-important millennial viewing audience.

Unfortunately neither Letterman nor Leno were able to adapt to these new circumstances, as they themselves acknowledged.  Like Carson with his skits such as the Carnac the Magnificient, Letterman also produced memorable routines such as Stupid Pet Tricks and Top 10 Lists which would have been viral online had the internet been prevalent in the 80's and 90's. Jay Leno relied on his famous joke-filled monologues for his laughs but that wasn't quite enough for NBC in the current digital age.

Enter Jimmy Fallon

Jimmy Fallon succeeded Jay Leno on the Tonight Show and brought his unique brand of comedy that went beyond the typical monologue and interview.   His YouTube channel now has 10.5 million+ subscribers and almost 5 billion views.  His most popular YouTube videos include his famous routines such as Lip Sync Battles and Wheel of Musical Impressions, skits that go instantly viral online as soon as they air.




Fallon dominates the late-night TV ratings over Jimmy Kimmel and Stephen Colbert and his YouTube channel also has the most viewers by far, leading Jimmy Kimmel who has 3 billion viewers and Conan O'Brien with 2.2 billion.

Enter James Corden

James Corden hosts the Late Late Show on CBS at 12:30 am and might have fremained very unknown if he hadn't have gone extremely viral with his popular sketch Carpool Karaoke.  This basically consists of Corden driving around Los Angeles with musical guests such as Adele, Justin Bieber and One Direction.




It's a very simple concept and a very inspired idea.  Everyone, or mostly everyone, loves to sing when they're driving alone in a car or with a group of friends joining in.  Likewise, a celebrity guest who might not want to belt out a song when on the couch with a talk show host is a lot more willing when driving around in a car.  Carpool Karaoke became so popular that CBS even gave him a prime-time special in March showcasing his best carpool karaoke moments.

What does this show?  It shows the power of digital marketing and the huge influence of social media.  There is a segment of the audience (usually older) that will watch late night talk shows at 11:30 pm but the younger viewers will pick and choose the parts of the show that they want to watch, especially when it's viral.  YouTube has definitely become a major player in the late night television world, something Johnny Carson might never have envisioned in the good old days of watching TV in the bedroom!










Wednesday, 24 February 2016

Business Start-Up Lessons Of Some Famous Companies

In a previous article, business startup lessons were given from success stories such as Pez, Gillette and Scrabble.  Here are some more example of successful companies that were started by people with a unique vision who worked hard to see them through.

WRIGLEY

After the Chicago Cubs won the World Series in 2016, there was a huge celebration at Wrigley Field.  This brought back the moniker 'Wrigley' in a huge way, which belonged to William L. Wrigley Jr. who founded the company that bore his name more than 120 years ago in 1891.




Forming the company in 1891, Wrigley had $32 to his name and the idea of selling of selling soap called Wrigley's Scouring Soap.  Had he limited himself to simply trying to sell the soap on its own merits, his story would have turned out very differently.  Instead, he offered baking powder as a bonus to anyone who bought his soap.  He found out that the baking powder was more popular than his Scouring Soap so he sold the powder instead.





Again, his story would be much different had he simply tried to sell the baking powder on its own merits.  Instead, he offered two packages of chewing gum to anyone who bought a can of baking powder and discovered that the gum was more popular.





Figuring the third time's the charm, Wrigley decided to focus on chewing gum.  Seen more as a product for women, he introduced new flavors such as Juicy Fruit and Spearmint to appeal to men and young people.  This worked beyond anyone's expectations and, along with his innovative advertising, turned Wrigley into the largest manufacturer of chewing gum in the world.




His belief that everybody likes a free 'something extra' led him to discover that chewing gum was more popular than soap or baking powder.  In 1907, he mortgaged everything to advertise his product in every way possible to tell people 'quick and often'.  He sent chewing gum samples to everyone listed in U.S. phone books, a pioneering nation-wide direct mail venture.  His son in the 1920's advertised Wrigley's Gum on radio programs and newspaper comic pages.By advertising everywhere and anywhere, he imprinted the words 'Wrigley gum' on the public's mind.  Keep in mind that this was in the days before television and social media.

What are some of his lessons?  Believe in yourself, even if you have only $32 to your name.  Be flexible and ready to adapt if you discover that your original product isn't your most popular one.  Realize that it's pretty well a given that there's no such thing as too much advertising.  Plus, buying a baseball team and naming a stadium after yourself can pay dividends in the future!






STARBUCKS

Anyone who's been to Italy knows how much they love to sip their espresso at cafes, especially outdoors when the weather is nice.  Howard Schultz, like many others, noticed how there was practically a coffee bar on every corner during a trip in the early 1980's.


The original Starbucks location

Schultz was the Director of Marketing for Starbucks when he made this trip to Milan.  He went back and tried to sell the owners of Starbucks on the idea of setting up cafes which would sell espressos and brewed specialty coffee. At the time, Starbucks sold coffee beans, tea and spices and only brewed coffee for samples.  The owners weren't interested in the restaurant business but preferred having people making their purchases and leaving.

However, Schultz believed in his idea so much that they helped him out and eventually sold him the Starbucks name.  The end result is well-known with Starbucks having over 23,000 locations in 67 countries, including 3,400 in China.  The original owners are doing well with their company Peet's Coffee and Tea but obviously not quite as well as Starbucks.




As Howard Schultz was say, you must pour your heart into it if you want success.  As he is quoted as saying, "When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks recreated that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee."  He copied the success that he found in Italy by realizing that the same need existed in the United States.  His success was due to his vision and hard work, the results of which can been seen everywhere today.

In an interesting twist, Howard Schultz announced on February 28, 2016 that Starbucks would open its first store in Milan in 2017!



As he states in his press release, “Now we’re going to try, with great humility and respect, to share what we’ve been doing and what we’ve learned through our first retail presence in Italy. Our first store will be designed with painstaking detail and great respect for the Italian people and coffee culture."

This is definitely the proper approach, as opposed to saying "We'll show the Italians how it's done!!".  It's good to be driven when starting a business but it's better to also have humility and respect for others.




XEROX

Electrophotography is a mouthful when using a term to copy a document, and xerography isn't much better.  However, asking someone to xerox a document is universally understood and can be attributed to Chester Carslon.  Carlson invented the Xerox machine 
which performed dry copying as opposed to wet copying as in a mimeograph machine.  He persevered despite receiving 20 rejection letters by those who couldn't foresee how indispensable photocopying would become.  One letter even asked "Who wants to copy a document on plain paper?".







He experienced years of rejection before the Haloid Company purchased his idea in 1944.  From there, the first copier was sold in 1950 and Carlson went on to earn over $150 million in his lifetime.




Q-TIPS

Most everyone uses cotton swabs, or Q-Tips, to clean out their ears or other areas which require a delicate touch.  They can also be used to clean items such as laptop keyboards.




The original concept itself was simple enough - basically a toothpick with cotton attached to both ends.   Leo Gerstenzang is said to have been inspired to produce the Q-Tip back in 1923 after observing his wife attaching cotton to the end of a toothpick to clean out her baby's ears.  Since he was the owner of the "Gerstenzang Infant Novelty Company", he was able to construct a machine that made these cotton swabs.  The product was first called 'Baby Gays', then 'Q-Tips Baby Gays' and then finally Q-Tips, the brand that became popular worldwide.


ebay

Founder Pierre Omidyar wasn't even 20 years old when he developed his Auctionweb site in his living room back in 1995, little knowing that it would turn into a multi-billion dollar online auction and sales site.  It was a simply a hobby to sell some personal items, including a broken laser pointer that someone actually bought ("I'm a collector of broken laser pointers").  People were already buying and selling items through internet bulletin boards but Omidyar had the vision of a real marketplace where people could interact and make bids on items.



His side project kept growing so much that his ISP told him he had to upgrade his account due to the traffic.  Instead of thinking it wasn't worth it, Omidyar pursued this avenue and started to charge people to use his site.  When this met with little or no objection, the site grew exponentially to the ebay that we know today.  The basic model was that people could explore the site for free but would be charged for listing and selling items.  This model enabled the company to grow to a market value of nearly $30 billion in 2016.




A&W ROOT BEER


Roy Allen worked as a hotelier after World War 1 when he encountered an old soda fountain operator who convinced him to buy his root beer formula.  Told that he could make a fortune selling 5-cent root beer with the formula, Allen took a chance and opened a root beer stand in Lodi, California in 1919.


The original A&W root beer stand


Allen wasn't counting on blind luck to make his business venture succeed.  Prohibition had come into effect and sales of alcohol were banned across the country.  Allen believed that people would flock to a stand that resembled a Wild West saloon with a bar and even sawdust on the floor.  It also helped that many customers felt that 'root beer' was close enough to 'beer' to enjoy on a hot summer day!


The closest thing to a mug of beer during Prohibition!


A stand in Lodi did so well that Allen opened a second one in Stockton, California.  He partnered with one of the employees, Frank Wright, and they named their company A&W in 1922.  From there, the company grew nationwide and continues to be a success story to this day, all because Roy Allen took a chance on a formula for root beer.

Creating a business can be started through a stroke of inspiration but it does take hard work before true success can be attained.  Still, the results are very often well worth it.  If you think of an idea that might seem strange, follow through on it!  The world can be yours.










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Monday, 14 December 2015

Some Events To Look Forward To In 2016

As the calendar winds down on 2015, there are a few major events it keep an eye on for 2016.  As the media would say, even-numbered years are better than odd-numbered ones, partly due to all of the advertising dollars spent for the Olympics and political campaigns along with the soccer World and Euro Cups.

Here are some of the major events which will be very hard to miss


SUPER BOWL 50

The Super Bowl is the a huge sporting event and is often the most-watched television program of the year.  Super Bowl XLIX drew more than 114 million viewers who tuned in to watch Tom Brady lead the New England Patriots to victory.  Super Bowl 50 is expected to top 120 million viewers and television commercials are costing $5 million for 30 seconds!

This year's game will feature the Denver Broncos versus the Carolina Panthers.  Will Peyton Manning finally win his second Super Bowl ring or will Cam Newton be victorious?




Super Bowl 50 is being played in San Francisco and will most likely be the most successful one in history.  Silicon Valley is obviously in the area and companies such as Apple and Google raised money for the city's bid committee for the game.  Look for Super Bowl 50 to be the most tech-friendly version of all time, especially with social media. "This will be the most technologically advanced Super Bowl ever," says Keith Bruce, CEO of the Super Bowl Host Committee (this committee includes Google, Apple, Intel, Yahoo and Verizon).

The NFL chose to call it Super Bowl 50 as opposed to Super Bowl L.  This was to emphasize the 50th anniversary and, possibly, to counteract any confusion for people wondering the 'L' means!




IOWA CAUCUS - U.S. PRESIDENTIAL PRIMARIES


Thanks to Donald Trump, the Presidential Primaries have dominated the news for much of 2015 and will continue to do so as 2016 rolls around.  The results of the Iowa caucus in Februray , as well as other ones in the same month such as New Hampshire, will undoubtedly attract worldwide attention.




Had Donald Trump not been involved, the Republican race would have been much more subdued.  The question will be how much support he can maintain until February.  As the date approaches, it will be very hard to avoid the hoopla.


QUEEN ELIZABETH TURNS 90

Any milestone for Queen |Elizabeth, such as the 60th anniversary of her monarchy, always attracts international headlines along with the corresponding pomp and circumstance.  Her 90th birthday on April 21 will have huge celebrations in her honour as well as wall-to-wall coverage.




There will also be speculation as to whether she will step down on her birthday and allow her son Charles to become King.  This would be a drastic change as people under 60 haven't known any other British Monarch besides her.  It would also be different having King Charles on the pound note!


EURO 2016

The 2016 UEFA European Championship, commonly referred to as UEFA Euro 2016 or simply Euro 2016, take place in France this year starting in June.  There will be 24 teams this year, up from the previous 16 team format.




Taking place in France, security will be very tight and the eyes of the world will be watching  the matches and hoping that everything runs without any incident.  The event won't be quite as large as the World Cup but Europeans are very passionate about their sport and a championship for France would probably be the ultimate feel-good story of the year.



SUMMER OLYMPICS - RIO DE JANEIRO

Rio de Janeiro is well known for its annual Carnival celebrations and the 2016 Summer Olympics will certainly have the same joyous spirit.  Brazil has a population of over 200 million people and many people will think that they are all attending the Games. 






It's going to be a interesting Games with veteran athletes such as Usain Bolt and Michael Phelps coming back yet again for gold medal glory.  People will also keep an eye out for any problems as there have been a few media reports about preparation issues leading up to the event, such as heavily polluted water where some sports are to take place.  However, like other Olympics, it will be a full-blown spectacle on TV and there will be a lot of amazing highlights, especially with the Opening Ceremonies.  Mais rápido, mais alto, mais forte!


U.S. PRESIDENTIAL ELECTION

This is touted to be one of the most important elections in recent history as an electoral divide seems to have been created in the United States between the right and left leaning elements with very little common ground in the middle.  Hillary Clinton is expected to win the Democratic nomination but the Republican race is very much up in the air.

The 'x' factor is Donald Trump.  If he wins the Republican nomination, it could be a very divisive election.  If he doesn't gain the nomination, it's possible that he may run as a third-party candidate, which is seen as favouring the Democrats.  Whichever the case, there will be a lot of mud-slinging and the winner will have many fences to mend.

The G-20 Summit will take place in September 2016 and will be held in China for the first time.  This will be Barack Obama's last such event after 8 years of being President.  Who will be his successor the next time the world leaders get together?  The world will be watching and anticipating.

There will obviously be many other major events and anniversaries taking place in 2016 but the ones mentioned above will be dominating headlines for much of the year.  Be sure to keep informed!






Thursday, 5 November 2015

Memorizing The Forbes Top 10 Most Powerful People

Memorizing the World's Top 10 Most Powerful People, According To Forbes


It's very useful to know who the world's most powerful people are and it's very useful to constantly exercise your mind, as the brain is also a muscle.  You can combine the two by memorizing the world's top 10 powerful people.  With this fun method, you'll know the list forward and backward and also be able to name any person's position.  Yes, it's fun!
The Top 10

First, here are the links to the numbers.  They rhyme for easier recall and a couple follow the childhood song "One, two, buckle my shoe..."

They are:

1. sun
2. shoe
3. tree
4. door
5. hive
6. sticks
7. heaven
8. skate
9. wine
10. pen


Now, we'll take a look at  the World's Top 10 Most Powerful People, according to Forbes Magazine.

They are:

1. Vladimir Putin, Russian President

2. Angela Merkel, German Chancellor
3. Barack Obama, United States President
4. Pope Francis
5. Xi Jinping, President of China
6. Bill Gates, Microsoft Chairman
7. Janet Yellen, Federal Reserve Chair
8. David Cameron, British Prime Minister
9. Narendra Modi, Prime Minister of India
10. Larry Page, Google Co-Founder


Now, let's link the country with the memory aid for each number.

1. Vladimir Putin/sun - Imagine Vladimir Putin enjoying the SUN at the beach







2. Angela Merkel/shoe - Imagine Angela Merkel holding a pair of shoes





3. Barack Obama/tree - Imagine Barack Obama planting a TREE




4. Pope Francis/door - Imagine Pope Francis by a huge DOOR






5. Xi Jinping/hive - Imagine Xi Jinping holding up a picture of a Bee HIVE 





6. Bill Gates/stick - Imagine Bill Gates taking a picture with a selfie STICK



7. Janet Yellen/heaven - Imagine Fed Chair Janet Yellen in HEAVEN





8. David Cameron/skate - Imagine David Cameron on skates






9. Narendra Modi/wine - Imagine Norendra Modi with a glass of WINE






10. Larry Page/pen - Imagine Larry Page signing an autograph with a Google PEN






After you create these images, you'll find it very easy to recite the list from the top or bottom and to instantly recall any number. Quick, what's number 3?  Tree - Barack Obama



With the links, you can substitute other words for the numbers, such as one-gun or eight-gate but any word will do.  Have fun with the exercise and use it for any top 10 list that you can find useful!




Wednesday, 28 October 2015

Adele: Lessons On Achieving Success


On October 15, 2021, Adele's new single 'Easy on Me' became Spotify's most-streamed song in a single day.  Releasing her first song in six years, Adele has shown that her star shines brightly as ever.






Adele's album 25 achieved diamond status - 10 million copies sold.  This is a remarkable achievement in an era where many consider the album format to be almost extinct as people purchase or stream songs instead.  Many albums take years to go platinum 10 times but Adele did it in less than a year.  
What was the last album to reach diamond status?  It was Adele's own 21 with 14 million copies sold.  Expect her new album to match these heights.



 Unlike other singers, she uses her band, her voice and a cup of tea as a backdrop.  It definitely shows how you don't always need fancy lights and a cast of thousands when you let you talent shine through.






What Lessons Can Be Learned?

1) Be Yourself And Let Your Talent Speak For Itself

Adele began singing at age four and hasn't looked back since.  For her, it was about the music and the performance and not the glitz or glamour.  She sings without back-up dancers or an overwhelming display of pyrotechnics.  She can easily sell out arenas without needing an elaborate stage show or a dozen costume changes.





Adele simply needs to be honest and to be herself.  She doesn't feel the need to maintain a perfect body image or to do anything outrageous.  Nobody believes that she needs to do those things and as she remarked, "That’s my worst fear: people not believing me,”.

She definitely doesn't need any props or to sing on a horse.  That's not to see that every singer should have the same minimal approach but make sure that you have the basic talent to have success in your field.  Make sure there is steak along with the sizzle.

Katy Perry has an elaborate stage show but she also has the talent to go along with it.  If you wish to be a successful singer or artist or even a successful business person, make sure you have the training and the talent.  This will take some hard work but there has to be a solid foundation to anyone's success.




2) Sometimes Less Exposure is More

Her last album '21' sold 30 million copies worldwide but she only released 3 singles and two videos. After the success of the album, she stayed out of the limelight and only came out to record and sing the James Bond song 'Skyfall'.  Even then, she did not appear in the video although she did perform at the Oscar ceremony.  Her interview this past week with i-D Magazine was her first in 3 years.  In these days of countless talk shows and numerous online entertainment sites, that's quite an accomplishment.




In this age of social media, there's a fine line between being overexposed and leaving the pubic wanting more.  Kim Kardashian does not leave people wanting more but there is still an insatiable demand for her and her family, for the time being.  How long will it last until it burns out?  Nobody knows.

Adele, with her talent, has set herself up for a truly long career.  It wouldn't be surprising if she's still this popular when she's in her seventies, like a Barbra Streisand.  We can all definitely enjoy her singing but we can also learn some lessons in success from her remarkable and inspiring story!





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Tuesday, 6 October 2015

Lessons in Success from James Bond and the 007 Franchise

"Bond...James Bond"

The iconic phrase was first uttered by the late Sean Connery in the 1962 film Dr. No, where he portrayed a character introduced 9 years earlier in the novel Casino Royale.  Author Ian Fleming based the novel on his own wartime experiences in Naval Intelligence during the Second World War and got the name James Bond from the author of the book 'Birds of the West Indies'.




With the October release of No Time To Die, Bond is as big as ever in 2021.  Daniel Craig will be retiring from the role after this film and the quest for his successor will ensure that the franchise will stay in the headlines for years to come.

James Bond was definitely a focal point for Amazon's purchase of MGM.  Jeff Bezos undoubtedly had the agent in mind when his company purchased the studio for $8.45 billion in 2021.  




There are obvious reason for the interest. Movies starring James Bond have grossed almost $5 Billion  and the latest Bond film 'No Time To Die' will add much more in worldwide revenue.  Declared dead more than once over the past decades, the Bond franchise is as popular as ever more than 50 years after Dr. No's release. As one theme song put it, nobody does it better.






What are some lessons that can be learned from this success?

1)  Stick With What Works

James Bond works with the British Secret Service with a license to kill.  He basically beats up the bad guys, gets the girl, saves the world and looks suave throughout.  James Bond was introduced during the Cold War and his adversaries were usually Russian agents, the international crime organization Spectre or mega-villains like Goldfinger.




When the Iron Curtain came down, the villains may have changed but James Bond remained the same.  The audience still wanted Bond to wear his tuxedoes, enjoy his drinks and vanquish the bad guys, usually with a quip.  The later films had some characters make remarks about Bond being a Cold War relic or a misogynist but he always remained the quintessential Bond that everyone grew up with.

You may tweak a product or an idea but it's always best to keep the essential aspects that made it popular in the first place.


2) Change Will Happen But Make It Work To Your Advantage

Sean Connery was the perfect James Bond for many but he wasn't going to play the character forever.  By the time Goldfinger came out, he was tired from the overwhelming public pressure and the negative effect he felt playing an icon was having on his acting career.

What happened next?  The producers decided on Roger Moore after a strange interlude where George Lazenby was hired, fired and Sean Connery was brought back only to quit again after one film (more on Mr. Lazenby later).

Roger Moore was not Sean Connery Part 2.  His Bond was more suave, had a lighter touch and less prone to use his fists.  The franchised was re-energized and had massive success with films such as The Spy Who Loved Me and Octopussy.  At times, the Roger Moore films went a bit far for Bond purists, especially with the sexual innuendo, but the franchise was as popular as ever and survived the absence of Sean Connery in the title role.




When Roger Moore retired, the James Bond movies kept rolling by using actors who brought different facets to the character but kept the essence.  Whether more suave or more brutal, the franchise kept itself fresh by not recycling the same exact Bond character all the time.

Some older fans may never have accepted any Bond after Sean Connery but younger fans definitely don't have the same stubborn loyalties.  They are entertained by the tried-and-true formula of the James Bond movies and perhaps have never seen any of the movies starring Connery or Moore.

3) Keep Up With The Times

James Bond is old-fashioned but he can't be a fossil.  Like a business product or idea, the Bond franchise has to keep up with the times.  When the Cold War ended, Bond found other villains.  When the Shuttle made space travel easier in the 70's, Bond went into orbit. When technology changed, Bond adapted (even Q become a tech wizard in Spectre as opposed to the gadget wizard in the older films).




Customers and clients may sometimes say to leave things as they are, but it's a fast-changing world and nostalgia can't always play a major role.  As stated before, adapt but keep the essence.  A 2015 Ford Mustang is different in many ways from a 60's version but's still a Mustang.

4) Dream Insanely Big And You Just May Reach That Goal!

George Lazenby was 22 when he saw Dr. No on a date in 1962.  Seven years later, he was the new James Bond.  How did that happen?  He was from Australa, not England.  He had no acting experience.  He was the son of a railway worker, certainly a far cry from the suave British gentleman spy.  How did such an unknown take over such an iconic role that had unprecedented world-wide popularity?

According to the interview, Lazenby got the part because he wanted it, wanted it more than anyone else.  When he saw Dr. No, the date didn't quite work out as planned but he now had the goal of becoming the next James Bond.  Watch the video (it's just over 2 minutes) to see how a seemingly impossible goal can be reached simply through desire and perseverance.





If an unknown non-actor could replace an icon like Sean Connery to become the next James, then anything is certainly possible for anyone, if you want it.

Spectre was released in November 2015 and turned out to be one of the most successful films of that year.  The James Bond franchise has maintained its popularity ever since the first film in 1962.  There have been peaks and valleys and rumors of its demise over the years but following the simple rules of success have allowed it to thrive and likely be a viable force for another 50 years.

Bring on James Bond 25!






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